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Privacy policy

1. Introduction


By registering for an account or confirming an order via the online shop, you confirm that you have provided SWISSDENT with correct and up-to-date information during registration and on the order form, and you agree to the following data protection provisions.

We, SWISSDENT Cosmetics AG, take the protection of the data of the users of our website very seriously and undertake to protect the information that users provide to us in connection with the use of our website. We are also committed to protecting and using your information in accordance with applicable law.

This Privacy Policy explains our practices regarding the collection, use and disclosure of your information through the use of our website when you access our web shop through your devices.

Please read the Privacy Policy carefully and make sure you fully understand our practices regarding your information before using our Web Store. If you have read this policy, fully understand it and do not agree with our practices, you must stop using our website. By using our webshop, you accept the terms of this privacy policy. Your continued use of our web shop constitutes your acceptance of this Privacy Policy and any changes to it.

In this privacy policy you will learn:

  • How we collect data

  • What data we collect

  • Why we collect this data

  • Who we share the data with

  • Where the data is stored

  • How long the data is kept

  • How we protect the data

  • How we treat minors

  • Updates or changes to the privacy policy


2. What data do we collect?


Below is an overview of the data we may collect:

  • Non-identified and non-identifiable information that you provide during the registration process or that is collected through your use of our web shop ("Non-Personal Data"). Non-personal data does not allow any conclusions to be drawn as to who it was collected from. Non-personal data that we collect consists mainly of technical and aggregate usage information.

  • Individually identifiable information, which is any information that can be used to identify you or could be used to identify you with reasonable effort ("personal data"). Personal information we collect through our web shop may include information requested from time to time, such as names, email addresses, addresses, phone numbers, IP addresses and more. When we combine personal data with non-personal data, as long as they are in combination, we will treat them as personal data.

3. How do we collect data?


Below are the main methods we use to collect data:

  • We collect data when you use our web shop. So when you visit our website and use the shop, we may collect, record and store usage, sessions and related information.

  • We collect data that you provide to us yourself, for example when you contact us directly via our contact form, sign up for our newsletter or place an order in our shop.

  • We may collect data from third party sources as described below.

4. Why do we collect this data?


We may use your data for the following purposes:

  • to provide and operate our webshop;

  • to develop, adapt and improve our webshop;

  • to respond to your feedback, enquiries and requests and to provide assistance;

  • to analyse demand and usage patterns;

  • for other internal, statistical and research purposes;

  • to improve our data security and fraud prevention capabilities;

  • to investigate violations and enforce our terms and policies and to comply with applicable law, regulation or governmental request;

  • to provide you with updates, news, promotional materials and other information related to our web shop. In the case of promotional e-mails, you can decide for yourself whether you wish to continue receiving them. If not, simply click on the unsubscribe link in these emails.

5. Who do we share this data with?


We may disclose your data to our service providers in order to operate our online shop.

We may also disclose your data in the following circumstances: (i) to investigate, detect, prevent or take action regarding illegal activities or other criminal activity; (ii) to establish or exercise our rights of defence; (iii) to protect our rights, property or personal safety and the safety of our users or the public; (iv) in the event of a change of control of our business or any of our affiliates (by merger, acquisition or buy-out of (substantially all of) our assets etc.. etc.); (v) to collect, store and/or manage your data through authorised third party providers (e.g. cloud providers) as appropriate for business purposes; (vi) to work with third party providers to improve your user experience. For the avoidance of doubt, we would like to point out that we may, at our discretion, disclose or share non-personal data with third parties or use it in any other way.

Cookies and similar technologies
When you visit or access our website, we authorise third parties to use web beacons, cookies, pixel tags, scripts and other technologies and analytics services ("Tracking Technologies"). These Tracking Technologies may allow third parties to automatically collect your information to improve the navigation experience on our website, optimise its performance and provide a tailored user experience, as well as for security and fraud prevention purposes.

We may provide advertisements through our services and website that may also be tailored to you, such as ads based on your recent website, device or browser browsing behaviour.

To serve these ads to you, we may use cookies and/or JavaScript and/or web beacons (including translucent GIFs) and/or HTML5 Local Storage and/or other technologies. We may also use third parties, such as network advertisers (i.e. third parties who display advertisements based on your website visits) to serve targeted ads. Third-party ad network providers, advertisers, sponsors and/or website traffic measurement services may also use cookies and/or JavaScript and/or web beacons (including translucent GIFs) and/or Flash cookies and/or other technologies to measure the effectiveness of their ads and customise advertising content for you. These third party cookies and other technologies are governed by the specific privacy policy of the relevant third party provider and not this one.


6. Where do we store the data?


Non-personal data
Please note that our companies and our trusted partners and service providers are located around the world. For the purposes explained in this Privacy Policy, we store and process any non-personal data we collect in different jurisdictions.

Personal Data
Personal data may be maintained, processed and stored in the United States, Ireland, South Korea, Taiwan, Israel and to the extent necessary for the proper provision of our services and/or required by law (as further explained below) in other jurisdictions.


7. How long will the data be retained?


Please note that we will retain the data we collect for as long as is necessary to provide our services, to comply with our legal and contractual obligations to you, to resolve disputes and to enforce our agreements.

We may correct, amend or delete inaccurate or incomplete data at any time at our sole discretion.


7. How do we protect the data?


The hosting service for our website provides us with the online platform through which we can offer our services to you. Your data may be stored via our hosting provider's data storage, databases and general applications. It stores your data on secure servers behind a firewall and it provides secure HTTPS access to most areas of its services.

All payment options offered by us and our hosting provider for our website comply with the PCI-DSS (Credit Card Industry Data Security Standard) regulations of the PCI Security Standards Council. This is the collaboration of brands such as Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card data (including physical, electronic and procedural measures) by our shop and service providers.

Notwithstanding the measures and efforts taken by us and our hosting provider, we cannot and do not guarantee absolute protection and security of the data you upload, post or otherwise share with us or others.

For this reason, we ask that you establish strong passwords and, where possible, do not provide us or others with confidential information that you believe could cause you significant or lasting harm if disclosed. In addition, because email and instant messaging are not considered secure forms of communication, we ask that you do not share confidential information through either of these communication channels.

8. How do we deal with minors?


The webshop is not intended for users who have not yet reached the legal age of majority. We will not knowingly collect any data from children. If you are under the age of majority, you should not use the webshop or provide us with any information.

We reserve the right to request proof of age at any time so that we can check whether minors are using our webshop. In the event that we become aware that a minor is using our webshop, we may prohibit such users from accessing and blocking our webshop and we may delete any data we hold about that user. If you have reason to believe that a minor has disclosed data to us, please contact us as explained below.

We will only use your personal data for the purposes set out in the Privacy Policy and only if we are satisfied that:

  • the use of your personal data is necessary to perform or enter into a contract (e.g. to provide you with the webshop itself or customer service or technical support);

  • the use of your personal data is necessary to comply with relevant legal or regulatory obligations; or

  • the use of your personal data is necessary to support our legitimate business interests (provided that at all times this is done in a way that is proportionate and respects your data protection rights).


You may:

  • request confirmation as to whether or not personal data relating to you is being processed and request access to your personal data held and certain additional information;

  • request to receive personal data that you have provided to us in a structured, commonly used and machine-readable format;

  • request the correction of your personal data that we have stored;

  • request the deletion of your personal data

  • object to the processing of your personal data by us;

  • request the restriction of the processing of your personal data, or

  • lodge a complaint with a supervisory authority.

However, please note that these rights are not unlimited and may be subject to our own legitimate interests and regulatory requirements. If you have any general questions about the personal data we collect and how we use it, please contact us as set out below.

In the course of providing the Web Store, we may transfer data across borders to affiliates or other third parties and from your country/jurisdiction to other countries/jurisdictions worldwide. By using the webshop, you consent to the transfer of your data outside the EEA.

If you are located in the EEA, your personal data will only be transferred to locations outside the EEA if we are satisfied that there is an adequate or comparable level of protection for personal data. We will take appropriate steps to ensure that we have adequate contractual arrangements in place with our third parties to ensure that appropriate safeguards are in place so that the risk of unlawful use, alteration, deletion, loss or theft of your personal data is minimised and that such third parties act at all times in accordance with applicable laws.

9. Updates or changes to the privacy policy


We may revise this Privacy Policy from time to time in our sole discretion, the version posted on the Website will always be current (see the "Status" statement). We encourage you to review this Privacy Policy periodically for changes. In the event of significant changes, we will publish a notice to this effect on our website. Your continued use of the Web Store following notification of changes to our Web Site will constitute your acknowledgement and acceptance of the changes to the Privacy Policy and your agreement to be bound by the terms of those changes.



If you have any general questions about our website or the information we collect about you and how we use it, please contact us at:

Name: SWISSDENT Cosmetics AG
Address: Rotbuchstrasse 2, 8006 Zurich, Switzerland
E-mail address:



The information contained herein is not a substitute for legal advice and you should not rely on it alone. Specific requirements relating to legal terms and policies may vary from state to state and/or jurisdiction to jurisdiction. As set out in our Terms of Use, you are responsible for ensuring that your services are permitted under the law that governs you and that you comply with it.

To ensure that you fully comply with your legal obligations, we strongly recommend that you seek professional advice to better understand which requirements apply specifically to you.

Status: September 2023

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