The Secret Behind
SWISSDENT’s secret formula is a special combination of high-tech and natural enzymes.
Bromelain and papain, derived from pineapple and papaya respectively, remove plaque naturally from the tooth surface, acting in a similar manner to an «enzymatic peeling». Responsible for the actual whitening process (i.e., the oxidation of the accumulated colour pigments) are calcium peroxide (CaO2) and Oxygard®. With the aid of cutting-edge technology, CaO2 is micronized (reduced in size) so as to ensure that it is able to effectively target those areas which will benefit from its use.
What is the difference of SWISSDENT to other oral care products?
The difference to any other toothpaste, toothbrush or mouthspray lies in the patented SWISSDENT innovations and high tech production made in Switzerland.
Innovation 1
Microtechnology to whiten teeth without damaging tooth enamel
Innovation 4
Biomimetic remineralization to repair the loss of minerals in tooth enamel and counteract the aging process
Innovation 7
Concave bristle field (spoon shape) of the toothbrushes for teeth cleaning at a professional level
Innovation 2
Very low RDA for minimally abrasive cleaning
(RDA 14-40)
Innovation 5
Biomineralization strengthens the tooth surface and protects against hypersensitivity
Innovation 8
Handle like a dental instrument for precise handling and a small brush head to avoid gum injuries
Innovation 3
Gum rejuvenation thanks to coenzyme Q10 and vitamin E in toothpaste
Innovation 6
Oxygard® technology whitens teeth while fighting bad breath bacteria
Innovation 9
The world's first unsweetened and flavour-neutral toothpaste for children.
The SWISSDENT story
SWISSDENT is an international company based in Zurich, Switzerland. It was founded in 2006 by the Swiss dentist Dr. med. dent. Vaclav Velkoborsky.
As a practicing specialist in cosmetic dentistry, Dr. Velkoborsky developed a particular interest in dental whitening procedures and has become an authority on the subject. Popular bleaching methods often have negative side effects, such as hypersensitivity and enamel damage. Through his patients Dr. Velkoborsky recognised the need for a gentle, mineralising and whitening toothpaste, and embarked in 2005 on the development of a formula which utilised the latest dental knowledge and technology and which contained only the finest ingredients. SWISSDENT’s unique formula was patented and provides gentle brightening and a highly effective teeth cleaning.
In 2016, former television producer Astrid von Stockar took over as CEO of the company and has also been its majority shareholder since the end of 2019.
SWISSDENT Cosmetics AG is now represented in over 40 countries and employs a number of specialists in the development of innovative dental care products. It holds several patents. All products are 100% Swiss Made and are subject to strict Swiss quality controls.
Headquarters & production
SWISSDENT Cosmetics AG, Switzerland
Distribution company EU
SWISSDENT Cosmetics GmbH, Germany
