SWISSDENT is an international company based in Zurich, Switzerland. It was founded in 2006 by Doctor of Dental Science Vaclav Velkoborsky.
A specialist in cosmetic dentistry for many years - both as a practitioner and in his research - Dr Velkoborsky has extensive knowledge and a particular interest in teeth whitening procedures. He realized that popular bleaching methods often have negative side effects such as hypersensitivity and enamel damage. Furthermore, most whitening toothpastes and traditional toothpastes on the market are very abrasive and scratch the enamel, wearing it away over the time. Indeed, many mainstream toothpastes are based on recipes formulated in the 1960s.
PhD, University of Zurich
AACD American Academy of Cosmetic Dentistry
IADR International Association for Dental Research
SDS Society for Dental Science
Dr. Velkoborsky recognized the need for a gentle, mineralizing and whitening toothpaste, and embarked in 2005 on the development of a formula which utilizes the latest dental knowledge and technology and which was said to contain only the ‹best of the best ingredients›. The result was a high quality, luxurious product with an innovative composition which has been patented.
The toothpaste had actually been intended as a gift for Dr. Velkoborsky's patients, however, it became so popular so quickly and was in such high demand that Dr. Velkoborsky named it 'SWISSDENT EXTREME' and, in 2006, established a separate company for the manufacture and sale of the toothpaste. Today, SWISSDENT employs a range of specialists in the area of development of innovative dental care products and holds several patents for these products.
SWISSDENT's secret recipe is a special combination of high-tech and natural enzymes.
Bromelain and papain, derived from pineapple and papaya respectively, remove plaque naturally from the tooth surface, acting in a similar manner to an 'enzymatic peeling'.
Responsible for the actual whitening process (ie, the oxidation of the accumulated color pigments) are calcium peroxide (CaO2) and Oxygard®. With the aid of cutting-edge technology, CaO2 is micronized (reduced in size) so as to ensure that it is able to effectively target those areas which will benefit from its use. Micronization makes it possible to use significantly smaller amounts of whitening agents (0.1% calcium peroxide) than in traditional toothpastes. SWISSDENT's unique, patented formula provides a gentle means of brightening and cleaning teeth effectively.
SWISSDENT toothpastes, toothbrushes, mouthsprays and mouthwashes are 100% made in Switzerland and are subject to strict quality controls.
SWISSDENT promises to manufacture the highest quality, the most gentle and the most effective oral care products.
The chart compares DDA levels of several toothpaste brands:
- The ADA (USA) recommends toothpastes with an RDA of less than 70 (red dotted line).
- Most whitening toothpastes are well over 100 RDA; Swissdent is proud to manufacture toothpastes with RDAs from 14-40.
RDA stands for radioactive dentine abrasion and measures the abrasive level of toothpastes. The higher the number, the more abrasive the product.